Amazing Toy Store Design

While shopping a few months ago, I discovered an amazing toy store, called JouJou. The entire store looked like it came out of a child's imagination. Brightly colored monsters, robots, fairies, and other fantastical creatures abounded in the environment. Modular, curvy furniture sits next to giant trees and robots. Two particularly fascinating areas were the wall of monsters and the candy organ. The monster wall contains frames, each playing an animation of unique and whimsical monsters.
The candy organ is a giant organ in the back of the store. Not only does it dispense colorful treats, but it is actually playable. By stepping on the colored tile in front you can play various instrument sounds. Overall, the design of the store is stunning. I love how they  thoroughly captured an imaginative playful tone, a perfect choice for a toy store.
Later, I discovered that is was designed by a local design firm, "Struck". On their website (struck.com) they describe JouJou as an environment that "provides a curious and whimsical escape from the humdrum adult world. It’s a realm where imagination takes flight." I'd say that sums it up quite well.

















images from struck.com