There are millions of websites out there. It can be difficult to stand out in such a large crowd. Here is a good article that gives some good advice about the subject, "5 Ways to Make Your Website Standout from your Competition." It shares some great tips:
Anticipating the Needs of Your Audience
You should less about want you want on your site and more about what your audience wants. By putting the user first, you can meet their needs and keep them coming back to your site.
Brand Yourself With An Inviting Logo
This is the first thing people see. It gives people a feel for your brand and what you have to offer. A good logo is a great way to catch attention and make your website feel professional.
Set the Stage with Good Design
A good logo isn't all you need. The site needs to designed nicely as well. Simplicity is a good rule for good web design. Use a good layout, nice typography, and plenty of white space to make your website feel beautiful and clean.
Entice Your Audience with a Compelling Message
Even if your website's gorgeous, you still need to have good content. You need content that engages the users, content that is interesting, but still concise and to the point, something that people will remember.
Allow for Mobility
Surfing the web on mobile devices is becoming more and more popular. Since so many people use IPhones, IPads, Tablets, etc. you should make sure your website looks good on mobile screens as well.
According to the points this Author made in this article, it sounds like making your website stand out is really all about good design. Its not about flashy elements, and new tricky CSS styles, but about taking the time to design your website well.
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